Mar. 03, 2026
Having critical spares on hand is best practice, but sometimes you can be caught out by an unexpected breakdown. When it is time to order spare parts in a hurry, what comes to mind first: going back to the manufacturer for OEM (original equipment manufacturer) parts, or sourcing from a local supplier?
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Many businesses opt for the latter, but that may become more costly in the long run. Before making this important decision, think about how OEM spare parts can benefit your business.
Some manufacturers pose limitations on the use of generic or modified spare parts, and the use of these spare parts can void the warranty on a piece of equipment. If anything should go wrong, then the costs to repair the equipment or rectify any failure could fall to you and not the manufacturer. Failures often also lead to significant consequential losses. This risk needs to be weighed prior to the purchase of any spare parts.
While many spare parts may look and function the same, generic spares are not necessarily of the same composition that OEM parts specify. Examples of reduced quality include:
OEM spares have one important attribute over generic spares — upgrade compatibility. Manufacturers often tweak their equipment to enable their customers to maximize throughput, output and flow.
OEM spares are always compatible, whereas generic spares run the risk of being outdated. Generic equipment suppliers will not receive equipment updates to know if a spare part has changed, so how will you know?
Value comes in a variety of ways depending on what aspect is most important to your business. The value in OEM parts is derived from in-house engineering, upgrades, modifications and optimizations that simply cannot be offered by any other generic parts supplier. Most of us associate value with the cost of the part when in fact it can also include the customer service supplied by the organization. The OEM will always have an unparalleled knowledge of their own equipment that no generic parts supplier can match.
Value is also obtained through the total cost of ownership, a term that is used almost too often. The true cost must be compared to the inherent risks associated with installation, performance and impact that a non-OEM part can have on the entire machine and flow on system.
The value in OEM spares comes from their ability to last for a specific duration and be resilient enough to last between preventative maintenance cycles.
Availability is typically higher with the OEM as opposed to a generic supplier who needs to keep many different brands on hand at one time.
OEM’s understand that downtime is extremely costly, so they will typically stock components that are considered critical to the operation of their machines. Holding stock on consignment is another way OEM’s ensure critical parts are immediately available in the event of a failure or unplanned shutdown.
Durability all comes down to the composition. Generic suppliers cannot guarantee that their substituted parts are structurally compliant like an OEM part would be.
Wear parts are a great example; OEM suppliers can give you an estimated changeout period to enable better planning.
Whether you are in need of technical advice, training, specialized parts delivery or on-site services, OEM’s are the experts, and their specialized teams can therefore offer unparalleled support when you need it most. These valuable services coupled with the right spare parts can make all the difference in creating a more reliable and profitable operation.
As a part of your after-service support, your OEM supplier can provide a parts history on what has been sold to your site for warehousing and budgetary purposes.
If you would like further information on McLanahan OEM spare parts, click the button below to connect with a McLanahan representative.
Manufacturers face a range of challenges in today’s competitive global marketplace. They often need to differentiate themselves from larger competitors and demonstrate their unique value proposition to win new business.
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One of the best prospective businesses is becoming a trusted supplier of original equipment manufacturers (OEMs) by OEM manufacturing. One way to achieve this is through effective OEM marketing. According to Gartner, by , as much as 80% of B2B sales interactions will occur online.
Yet most manufacturers are drafting their OEM marketing strategies that deploys traditional marketing methods.
For manufacturers looking to improve their social media game, the key is to identify which platforms are most relevant to their audience and goals, and then create and share content that resonates with their target customers.
Social media for manufacturing companies: The Ultimate Guide () can be a helpful resource for manufacturers looking to develop a comprehensive social media strategy and optimize their online presence.
Download our 7-point OEM marketing checklist that will take less than 5 days to implement before you start marketing to OEM companies.
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In this article, we have listed the top 5 advantages of OEM manufacturing and how this can help your manufacturing business.
OEMs are known for their strict requirements and specifications while sourcing products and services. They require quality, reliability, on-time delivery, and other attributes that are non-negotiable. Therefore, meeting these requirements of OEMs can help you to:
OEM companies rely on economies of scale and are known for reducing costs with bulk orders. OEMs require a steady supply of products and services to operate. Manufacturing for OEM can help you with several growth opportunities:
Effective marketing can help manufacturers stand out in a crowded marketplace. When you position yourself as a preferred supplier to leading OEMs, this can help you in:
Most manufacturers are trying their best to build their brand reputation in the B2B space and also B2C space. The process gets easier when you already have a list of leading OEMs as your clients. It is easier to convince another prospect about your:
When your company manufactures OEMs, one of the advantages is the networking opportunity. You would meet top heads of OEMs, establish relationships, and discover new growth opportunities. Networking with OEMs can help you with the following:
In conclusion, manufacturing for OEMs can be a game-changer for your manufacturing business. By meeting the strict requirements and specifications of OEMs, you can upgrade your company, explore growth opportunities, gain a competitive advantage, build brand reputation, and create valuable networking opportunities.
OEM manufacturing can provide long-term business contracts, repeat business opportunities, stability in revenue, and ROI in the long term. With the shift towards online B2B sales interactions, effective OEM marketing can also help manufacturers stand out in a crowded marketplace.
By considering these significant advantages, manufacturers can strengthen their competitive edge in the global marketplace and achieve long-term success.
By implementing the 7-point OEM marketing checklist, manufacturers can position themselves as preferred suppliers to leading OEMs and showcase their manufacturing capabilities, attracting new prospects, and increasing their perceived value by customers.
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