How Does Financial Display Solutions Work?

Financial display solutions can bridge the gap between information overload and understandable communication.

It’s no secret that the financial sector is a highly competitive one, where creating trust and building strong customer relationships are essential for growth. That’s why financial institutions and companies that deal with investments, banking, and insurance are constantly seeking ways to enhance the customer experience and build confidence. One effective yet often overlooked tool in achieving this goal is through financial display solutions. They are an essential part of the modern economic landscape, transforming how customers engage with services and products.

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Read on to see how financial display solutions can play a pivotal role in enhancing customer confidence at your place of business.

1. Boost credibility.

The look and functionality of signage and displays play a big role in how professionally a business appears. In the financial industry, it’s especially important to have a clean, polished design. This means using top-quality materials, stylish typography, and a minimalist approach to create a sense of sophistication and reliability. These design elements help convey stability and trust—essential qualities for financial institutions.

2. Support branding.

Consistency in branding across all signage reinforces reliability and trust. This includes using the same colors, fonts, logos, and tone of voice in all communications. Consistent branding ensures that customers can easily recognize the institution and feel confident in its stability and professionalism. A consistent look and feel across branch signs, ATMs, and marketing materials helps build a cohesive brand image.

3. Engage customers.

Thoughtfully designed signage and displays engage customers by creating a more personalized experience. For example, the strategic placement of clear, attractive signs allows customers to readily navigate products and services, making it easier for them to find what they need. Additionally, interactive displays like touch kiosks offer the opportunity to explore options at their own pace, ask questions, and access resources independently. This blend of traditional and interactive elements creates a more tailored experience, which provides a sense of control. Easy-to-use, informative displays allow businesses a smooth, frustration-free experience that builds trust and satisfaction.

4. Communicate and offer opportunities for education.

Education is a key element in building customer confidence in the financial services sector. Fiscal jargon and complicated concepts often intimidate clients, leading to confusion and hesitation. Signage messaging must be clear, concise, and relevant. Avoid complex language; instead, focus on straightforward communication that conveys essential information quickly and effectively. Solutions like educational video wall content, dynamic charts, and visually engaging infographics break down multifaceted topics so they are more digestible. The more customers know, the more likely they are to feel confident and comfortable with the services your company offers.

5. Build trust through social proof.

Financial display solutions allow businesses to showcase customer reviews, testimonials, or client success stories. This might include positive feedback about a product or an impressive portfolio performance, for example. By seeing that others have had positive experiences with your company, customers are more likely to feel confident in choosing your services. A bank might display customer success stories or testimonials about how its advisory services helped people achieve their financial goals. This social proof instills confidence and reassures potential clients that they are making the right choice by engaging in your services.

6. Create an inviting environment.

Whether you’re seeking to reach potential customers or further engage your current ones, the right signage and display solutions can help you to get there. Ensure that clients and visitors alike feel welcome and eager to return by creating an inviting lobby area. Honor your top performers and encourage others to follow their example with a customized employee recognition wall. Or stand out at your next financial industry event with a statement-making exhibit that’s sure to generate interest. Whatever your goal, thoughtfully designed displays create a welcoming atmosphere and encourage lasting connections with your brand.

Financial signage and displays represent powerful tools for institutions and businesses seeking to enhance client confidence and establish themselves as reliable, transparent, and customer focused. By creating engaging experiences and educating clients, these tools go beyond mere decoration—they build confidence and trust.

If you’re looking to improve customer loyalty and strengthen relationships, now is the time to explore the power of financial display solutions. Ready to get started? The talented professionals at Adler Display are here to help! Contact us today.

Digital technologies have prompted bankers to start changing the ways their branches look and work, evolving in a similar way to the retail shops of malls and Main Street. Banks used to be all about half-walls, counters, windows and wickets.

But with a lot of traditional banking activities now occurring on desktops and mobile devices, or at ATMs in branch lobbies, modern bank design uses welcoming, open concept layouts and intelligent display solutions to drive experience and objectives.

Instead of brochures at counters and closed-door meetings, customer communication and education is happening through tools like video walls, smart displays and digital signage with content management systems. Visually appealing, dynamic and targeted messaging is a powerful way to get customers talking and acting on bank services like loans and financial planning — things that don’t always come across on a PC screen, tablet or smartphone.

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That need to connect and reinforce the broad range of financial services available drove a digitally focused branch transformation process at Mountain America Credit Union, a 90-year-old financial organization with branches from Utah down to New Mexico and Arizona.

“We committed to redesigning our branches to remove the barriers between us and our members,” says Jeremy Nelson, Mountain America’s vice president of direct marketing. “We wanted an open and inviting branch without the partitioned teller booths. We wanted open areas where our employees can sit down and work with members on their financial needs. And we needed something that made a strong visual impact on members from the moment they walked through our front doors.”

First Impressions

Few things create an impact like the big visual pop of clustered monitors filling a wall or other architectural features in a designed space like a bank. When customers walk into a modernized Mountain America branch, the first visual impression they get is a nearly seamless video wall made up of nine Samsung UD Series 55-inch displays, stacked three high and wide. The huge feature wall has halo lighting around its edges, with complementary colors changing in sync with the on-screen content.

The digital modern bank design, put together by Utah-based solutions company RevelTV, uses high-brightness displays that are visible from the street both night and day. “We set out to create a video wall solution that would help Mountain America make an enormously positive impression on members as soon as they walked through their front doors,” explains Matt Dopp, RevelTV’s founder and CMO.

Transformed Mountain America branches also sport a pair of eye-catching, one-by-five tiled video display walls that are embedded in structural bulkheads, put there to drive program promotions and reinforce the brand. A 65-inch screen is also embedded in a wall in the entry area, set at eye level to drive promotions, products and financial information.

Samsung’s Smart Signage displays, which have media players incorporated into the display enclosures, remove the need for external media players, reducing the physical footprint of the hardware. That makes it easier for architects and system integrators to seamlessly build these digital display features into modernized branch designs.

Lasting Benefits

All the Mountain America programming is custom-developed to suit the branch environment and dynamics, and both video and audio can be synced across all three video wall displays to create visually dominant messages.

Nelson says the capital and operating investment in digital is paying off, with programming on screens triggering questions and conversations about complex and strategic services like retirement planning, college savings and wealth management. For customers who rely heavily on mobile and online banking, these are topics that might otherwise never come up.

“We think of the branch transformation from not just a return on investment perspective, but also a return on experience perspective,” says Nelson. “Instead of seeing imposing counters and long lines, our members now see an inviting, open branch with modern digital signage that clearly sets us apart from a traditional branch.”

Read the case study to learn how Mountain America redesigned its branches with the addition of digital signage.