Aug. 04, 2025
In the field of cosmetic packaging, the material selection of eyeshadow palettes directly affects product positioning, cost and consumer experience. As the mainstream choice, empty plastic eyeshadow palettes have their own advantages and disadvantages compared with eyeshadow palettes made of cardboard, metal and glass. This article will compare and analyze the characteristics of empty plastic eyeshadow palettes and other material eyeshadow palettes from four aspects: cost, environmental protection, durability and aesthetics.
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1. Cost: Plastic is the most economical
Empty plastic eyeshadow palettes have significant advantages in production cost. Plastic materials are easy to mass-inject and have high production efficiency, which is suitable for the fast-moving consumer goods market. In contrast, metal eyeshadow palettes (such as aluminum alloys) are usually used in high-end brands due to complex processing and high material costs. Glass eyeshadow palettes have higher production costs and are fragile, resulting in increased transportation costs. Although cardboard eyeshadow palettes have cheap raw materials, they require additional processes (such as lamination) to ensure durability, and the overall cost is slightly higher than plastic. Therefore, plastic eyeshadow palettes are more suitable for small and medium-sized brands or fast-fashion makeup brands with limited budgets.
2. Environmental protection: Plastic faces challenges
Environmental protection is the shortcoming of plastic eyeshadow palettes. Traditional plastics (such as ABS or PP) are difficult to degrade and have low recycling rates, which can easily cause environmental problems. In contrast, cardboard eyeshadow palettes use recyclable and degradable materials, which are in line with the trend of green consumption and are favored by consumers with strong environmental awareness. Metal eyeshadow palettes are reusable and have a high recycling value, but the production process consumes a lot of energy. Although glass eyeshadow palettes are recyclable, the high energy consumption in production and transportation weakens their environmental advantages. In recent years, the emergence of bio-based plastics and degradable plastics has provided a direction for improvement of plastic eyeshadow palettes, but their popularity is still limited.
3. Durability: Plastics and metals go hand in hand
In terms of durability, plastic eyeshadow palettes perform well. High-quality plastics (such as PC) have good impact resistance and wear resistance, suitable for daily carrying and frequent use. Metal eyeshadow palettes are equally strong and more resistant to high temperatures and corrosion. They are often used in high-end products and bring a luxurious feel. Although glass eyeshadow palettes are beautiful, they are fragile, which limits their portability. Cardboard eyeshadow palettes are less durable. Although they can be reinforced to resist pressure, they are easily damaged in humid environments. Therefore, plastic and metal eyeshadow palettes are more suitable for consumers who pursue durability.
4. Aesthetics: Plastics are flexible
Plastic eyeshadow palettes are highly flexible in aesthetics. Through processes such as spraying, electroplating or hot stamping, plastics can present metallic luster, gradient colors or high-gloss effects to meet diverse design needs. Metal eyeshadow palettes have a sense of luxury and are suitable for high-end brands, but the design style is relatively simple. Glass eyeshadow palettes have high transparency and fresh visual effects, but the difficulty of processing limits the diversity of shapes. Cardboard eyeshadow palettes are suitable for printing complex patterns, but the texture is slightly inferior to plastic and metal. The diverse appearance of plastic eyeshadow palettes makes them more competitive in the fast fashion and mid-range markets.
Conclusion
Empty plastic eyeshadow palettes dominate the market with low cost, high durability and design flexibility, suitable for fast-iterating cosmetics brands. However, its lack of environmental protection is the main challenge. Cardboard eyeshadow palettes are environmentally friendly and suitable for green brands, while metal and glass eyeshadow palettes are more suitable for high-end positioning. Brands need to weigh the characteristics of various materials according to the target market, consumer preferences and brand positioning, and choose the most suitable eyeshadow palette material to achieve market breakthrough.
Your beauty brand needs a standout palette, but budgets are tight. Custom or pre-made—can you choose wisely? Discover which option saves money without sacrificing impact.
Custom makeup palettes offer unique branding but cost more upfront, while pre-made palettes are budget-friendly but less distinctive. Your choice depends on brand goals and budget. At Colorich, we craft palettes that tell your brand's story. Let's dive into custom vs. pre-made makeup palettes to find the best budget-friendly solution for .
Launching a palette is exciting, but the wrong choice can hurt your brand. Are custom and pre-made palettes really that different? Let's break it down.
Custom makeup palettes are tailored to your brand's vision, while pre-made palettes are mass-produced, off-the-shelf options. Custom offers uniqueness; pre-made prioritizes cost and speed.
Custom makeup palettes, designed from scratch, reflect your brand's unique personality through tailored shades, packaging, and storytelling. At Colorich, we guide brands from concept to prototype, using high-quality cardboard and advanced printing for a premium experience. Pre-made palettes, sourced from existing molds, are cost-effective but lack originality, limiting brand expression. Custom makeup palette requires higher investment in design and R&D, while pre-made options offer quick market entry. In , consumer demand for unique, sustainable beauty packaging products makes custom makeup palettes more appealing, despite higher costs.
Understanding these differences helps brands choose wisely.
High costs can derail your palette launch. Are custom makeup palette worth the price, or do pre-made save more? Let's crunch the numbers.
Custom makeup palette cost $10,000-$50,000 for design and production, while pre-made palettes range from $2,000-$10,000. Custom offers long-term value; pre-made saves upfront costs.
Custom makeup palette involve higher upfront costs—design, prototyping, and premium materials like Colorich's high-quality cardboard can range from $10,000 to $50,000 for small to mid-sized brands. Pre-made palettes, using existing molds, cost $2,000-$10,000, ideal for quick launches. However, custom makeup palette deliver long-term value through brand differentiation and consumer loyalty (70% of consumers prefer unique products, per a Deloitte study). Pre-made palettes risk blending into crowded markets. In , sustainable custom options, like recyclable packaging, add value by aligning with consumer and regulatory trends, offsetting costs.
Custom makeup palette offer greater ROI for ambitious brands.
Custom makeup palettesound glamorous, but are they practical? Can they justify the cost? Let's weigh the benefits against the drawbacks.
Custom makeup palette offer unique branding, consumer loyalty, and sustainability but require higher costs and longer lead times compared to pre-made options.
Custom makeup palette shine in brand expression, allowing tailored shades and packaging that resonate with consumers. At Colorich, our advanced printing and sustainable cardboard create a premium, eco-friendly experience, boosting loyalty (65% of beauty consumers value personalization, per a Statista report). They align with 's eco-trends, like EU's PPWR regulations. However, higher costs ($10,000-$50,000) and longer lead times (3-6 months) challenge small brands. Despite this, custom makeup palettes drive differentiation in competitive markets, making them ideal for brands prioritizing long-term growth over short-term savings.
Custom makeup palettes are perfect for bold, unique brands.
Pre-made palettes promise savings, but do they limit your brand? Can they compete? Let's explore their strengths and weaknesses.
Pre-made palettes are cost-effective and fast to market but lack uniqueness and sustainability, potentially weakening brand identity in competitive markets.
Pre-made palettes are budget-friendly, with costs as low as $2,000 for bulk orders, and quick lead times (1-2 months), ideal for startups or seasonal launches. However, their generic designs limit brand differentiation, risking consumer disinterest in a market where 73% prioritize unique products, per a NielsenIQ survey. Sustainability is another drawback—most pre-made options use standard plastics, misaligning with ’s eco-trends. At Colorich, we enhance pre-made palettes with custom finishes, but their lack of originality remains a challenge for ambitious brands.
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Pre-made palettes suit budget-conscious, fast launches.
Choosing the wrong palette can tank your budget or brand. What factors matter most? Let's make an informed decision.
Consider budget, brand goals, target audience, sustainability, and market timeline when choosing between custom and pre-made palettes to align with your strategy.
Choosing between custom and pre-made palettes requires balancing key factors. As one of leading cosmetic paper box manufacturers, Colorich advise evaluating: 1) Budget: Can you afford custom's $10,000-$50,000 cost? 2) Brand Goals: Do you prioritize unique identity or quick market entry? 3) Audience: Do your consumers value personalization (e.g., Gen Z, per Statista)? 4) Sustainability: Does eco-friendly packaging align with regulations? 5) Timeline: Can you wait 3-6 months for custom? Pre-made suits tight budgets and timelines, while custom drives long-term loyalty. Our tailored solutions ensure the right fit.
Align your choice with your brand’s priorities.
Real-world examples inspire, but who’s nailing palette budgets? Can your brand replicate their success? Let's explore case studies.
Fenty Beauty’s custom makeup palette drive loyalty, while e.l.f.’s pre-made palettes save costs. Both succeed by aligning with budget, audience, and market goals.
Fenty Beauty's custom makeup palettes, with inclusive shades and recyclable packaging, boosted sales by 18% in , per industry reports, leveraging personalization for loyalty. Conversely, e.l.f. Cosmetics uses pre-made palettes to keep costs low ($2,000-$5,000 per launch), achieving rapid market entry and 15% growth in budget-conscious segments. At Colorich, our clients blend approaches—custom sustainable cardboard palettes increase retention by 20%, while pre-made options suit quick launches. In , hybrid strategies (e.g., pre-made with custom finishes) balance cost and impact.
Strategic choices drive budget-friendly success.
Budget overruns can sink your palette launch. Can you keep costs low without compromising quality? Let's share practical tips.
Stay on budget by optimizing material choices, scaling production, leveraging partnerships like Colorich, and using hybrid custom/pre-made strategies for cost-effective palettes.
Staying on budget requires smart planning. At Colorich, we recommend: 1) Material Optimization: Use sustainable, cost-effective cardboard for custom makeup palette. 2) Scale Production: Small batches for custom, bulk for pre-made. 3) Partner Expertise: Work with Colorich for efficient design and prototyping. 4) Hybrid Strategies: Add custom finishes to pre-made palettes for affordability. In , tax incentives for eco-friendly materials and AI-driven supply chain tools reduce costs. Challenges include avoiding low-quality compromises, but our expertise ensures premium results within budget.
Smart strategies keep your palette launch affordable.
Choosing between custom and pre-made palettes feels daunting. Ready to make the right call? Let's craft your perfect palette.
Partner with Colorich to explore custom or pre-made palette solutions that balance budget, sustainability, and brand impact for a market win.
Finding the right palette solution starts with understanding your brand's needs. At Colorich, we offer tailored support, from custom designs with high-quality cardboard to cost-effective pre-made options with advanced printing finishes. Our expertise ensures your palette communicates your brand’s values while staying within budget. In , sustainable materials and hybrid strategies align with consumer demand and regulations. Let’s overcome cost and timeline challenges together to create a palette that shines.
Contact us to explore cost-effective custom or pre-made solutions.
Custom makeup palettes are tailored to your brand’s vision, while pre-made are mass-produced, offering lower costs but less uniqueness.
Pre-made palettes are cheaper ($2,000-$10,000), while custom makeup palettes ($10,000-$50,000) offer better long-term value through differentiation.
Custom makeup palettes boost loyalty, align with eco-trends, and differentiate your brand, driving sales in competitive markets.
Some pre-made palettes use recyclable materials, but many rely on standard plastics, less aligned with ’s eco-standards.
Evaluate budget, brand goals, audience, sustainability, and timeline. Partner with Colorich for tailored, cost-effective solutions.
Custom makeup palettes offer unique branding; pre-made save costs. Colorich crafts budget-friendly, sustainable solutions to elevate your beauty brand in .
Hey,I'm Rachel Liao,the sales manager of Colorich Packaging.
With solid professional skills and acute market insight, focus on providing customers with customized packaging solutions and supply chain optimization services.
●Packaging demand analysis and solution design
●Customer development and long-term relationship maintenance
●Cost optimization and sustainable packaging practices
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